Orders tied to the business
Online store and ecommerce connected to the CRM
What it is and who it is for
Qapp's online store (ecommerce) publishes a catalog and takes orders tied to the same business. It avoids the typical silo: a site that sells and a CRM that never hears about it.
Orders, stock, and customer share context with sales and shipping. You can enter through ecommerce and connect the rest of operations.
When it adds business value
Value appears when an order stops being an email or spreadsheet. Sales and logistics see the same customer and the same order.
Strengths
- Governed catalog Only items authorized for the store are offered, with commercial details, images, options, and prices managed from the catalog.
- Adaptable experience Themes, blocks, and pages present the brand without turning every content change into a development task.
- Traceable checkout Orders retain customer, products, totals, payment, history, and status so the team can continue the operation.
- Modular growth The store can start with catalog and orders; payments, notifications, and shipping are activated according to scope.
Signs worth noticing
- The team updates prices or products in several places before launching a campaign.
- Orders arrive through messages and must then be transcribed before they can be fulfilled.
- The brand needs to sell online but does not want to commit immediately to an oversized logistics operation.
Where the difference appears first
- Storefront and content Home, categories, pages, and blocks organize the buyer journey with a consistent presentation.
- Commercial catalog Enabled products, variants, images, and purchase options appear with consistent information.
- Checkout and payments Cart, customer identification, addresses, totals, and payment methods support purchase completion.
- Orders and tracking The team reviews statuses, history, receipts, and communications tied to each order.
The cost of not having it
Delaying an orderly channel does more than postpone sales: it preserves manual work that grows with every order.
- Differences between published information and what the team actually manages.
- More time answering availability, price, and status questions through informal channels.
- Incomplete or incorrectly transcribed orders that require extra confirmation.
- Less ability to measure which products and journeys convert.
Day-to-day capabilities
- Visual home builder by blocks, with draft, publish, and revision history.
- Switchable themes with colors, typography, logo, and demos—no code edits.
- Content pages and checkout or account regions driven by the same design engine.
- Catalog unified with the CRM: variants, purchase options, and selective web publishing.
- Multi-store with active store, preview, and per-location settings.
- Guided checkout and local payments (Webpay, Khipu, Mercado Pago) as contracted.
- Online, guest, and counter or phone orders with configurable statuses and notices.
- Store customers, geographic addresses, and buyer messages in the same flow.
- Store and product SEO (indexing, robots, metadata) aligned with web operations.
- Customer account in the store theme when the theme enables it.
- Notification templates and rules by order status.
- Returns and reviews when included in the plan.
- Gift card system: issue, checkout redemption, and balance control.
- Coupons and promo codes applicable to the online purchase.
- Product combinations (variants and options) with their own prices and availability.
- Stock sync with the catalog and display rules when inventory is unavailable.
How it connects to the rest
The store is not a separate storefront: the order should live with the customer and the rest of operations.
- CRM The buyer is the same customer on the commercial record.
- Sales Catalog and prices align to the business, not a parallel database.
- Shipping Dispatch starts from the order, with tracking on the same platform.
- Marketing Offers and coupons lean on real store products.
How it compares
| What matters when deciding | Qapp | Shopify | WooCommerce | Magento |
|---|---|---|---|---|
| Catalog relationship | Uses the QApp catalog as its base; the catalog module is sold separately | Catalog and inventory are core parts of its commerce platform | Catalog and stock depend on WordPress and site extensions | Catalog, inventory, and B2B catalog are part of a scalable commerce platform |
| Store design | Owned themes, configurable blocks, and managed pages | Large theme, editor, and application ecosystem | WordPress theme and templates; higher technical dependency | Customizable themes and storefront; usually needs more technical capacity |
| Logistics | Basic delivery at checkout; advanced logistics in a separate module | Labels, discounts, and carrier options depending on country and plan | Shipping methods and plugins; advanced operations are usually built separately | Shipping rules, multi-origin, and extensions; complexity depends on implementation |
| Payments | Configurable gateways available for local operations | Integrated payments and external alternatives, with market-specific terms | Gateways via plugins; configuration and upkeep fall on the site | Extensible gateways and payment methods; configuration and hosting fall on the operator |
| Expansion model | Same application, separate modules for catalog, shipping, and other areas | Tiered plans and an extensive application ecosystem | Extensions and plugins; growth depends on hosting and maintenance | Open-source and cloud editions; broad ecosystem with more demanding operations |
| Process fit | Guided implementation around the operation and selected modules | Standardized product with extensive extension capabilities | High flexibility, with more technical and security load on WordPress | High customization capacity for complex catalogs and operations |
Commercial positioning based on each vendor's public offering. In Qapp each capability is sold as a module. Plans and editions may change.
Frequently asked questions
- Does the store include the product catalog?
- The store consumes the QApp catalog, which is a separate module. This clearly defines who manages items and which ones are authorized for online sale.
- Does it include route and dispatch planning?
- No. Checkout can collect a delivery method, but routes, carriers, zones, and operational tracking belong to the shipping module.
- Can we adapt the appearance to our brand?
- Yes. The theme engine configures visual identity, home, regions, and blocks without editing storefront code from the administration area.
- What happens after a purchase?
- An order is created with customer, detail, totals, status, and history so the team can continue service and preparation.
- Can payment methods be connected?
- Yes. Exact availability depends on the gateway, credentials, and the country where the store operates.
- Do we have to launch everything on day one?
- No. You can start with a product selection, a theme, and a checkout flow, then add components as operations need them.
What to see in a demo
A useful demonstration follows a complete purchase and also shows what the team receives.
- Browse from a category to a product page with variants and images.
- Add products to the cart and complete customer, address, and delivery data.
- Confirm the purchase and review the order from administration.
- Change a status and show the history available for tracking.
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